Six Figure Author: Using Data to Sell Books: Write Faster, Write Smarter by Chris Fox

Author:Chris Fox [Fox, Chris]
Language: eng
Format: epub
Publisher: Chris Fox Writes LLC
Published: 2016-11-18T22:00:00+00:00

Etiquette

Almost all of us have been that guy or girl. We’ve shown up in a new community, and embarrassed the hell out of ourselves—OMGIhavethisbookandyoushouldbuyit—all in a rush, before we’ve even really introduced ourselves. You simply cannot do that, or the community will blacklist you. When you find this community, you should first lurk for a few days while you read threads and see how people interact.

When you have something relevant to add to the conversation, you chime in. That’s it, unless there’s a place the community will allow you to introduce yourself. If they do, it’s okay to mention in that thread that you’re an author. Once. You don’t get to tell them about your books, or mention your upcoming release.

Instead, your job is to post about the stuff the community is interested in. What did you think of the Walking Dead season opener? Join the conversation, and when you feel comfortable, start creating your own threads. These threads need to be topical; again, you aren’t allowed to post about your book.

Why? Because you need to build trust, and this cannot be faked. If you’re there with an agenda, the community will sense it. Worse, you won’t enjoy posting there because you aren’t truly interested in the topics these people are discussing. You’re there to sell books. That’s a lose/lose situation, and you want to avoid it at all costs.

Instead, keep searching communities until you find one that clicks. Yes, this can be time consuming. Yes, it could take weeks or even months to settle into a few relevant communities. That seems like a lot of work just to learn more about your audience, I get that. But putting in that work lays the foundation for your career.

The power of understanding my target audience is instrumental to my success. You can duplicate or exceed it, but only if you go about this with deliberate care. Cultivate your audience slowly. Learn from them. Be courteous, and for the love of God don’t be that guy or girl who is constantly spamming about their book.

These people will spot your humblebrag a mile away. Don’t do it.

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