Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data by Gohar F. Khan

Author:Gohar F. Khan [Khan, Gohar F.]
Language: eng
Format: epub
Published: 2015-07-11T22:00:00+00:00

CHECK-IN

Check-in is a social media feature that allows users to announce and share their arrival at a location, such as a hotel, airport, city, or store. Many social media services, including Facebook and Google+, provide check-in features. The location of the user is determined using GPS (global positioning system) technology. Check-in data can, for example, be mined to offer location-based services/products.

PINNING

Pinning is an action performed by social media users to pin and share interesting content (such as ideas, products, services, and information) using a virtual pin-board platform. Some famous pinning platforms include Pinterest, Tumblr, StumbleUpon, or Digg. Business can use these virtual pin boards to share information and connect with and inspire their customers. Four Seasons Hotels and Resorts, for example, use Pinterest to curate travel, food, and luxury lifestyle content to inspire customers.

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