Scaling Up by Verne Harnish
Author:Verne Harnish
Language: eng
Format: epub
Publisher: Gazelles, Inc.
Published: 2017-08-02T16:00:00+00:00
X-Factor (10x-100x Underlying Advantage)
KEY RESOURCE: Verne’s Fortune article titled “The X-Factor”: http://tiny.cc/the-X-Factor
Why would BuildDirect allow us to share the details of its strategy? It’s because of a hidden X-Factor — a 10x-100x underlying competitive advantage over its rivals. Normally invisible to customers, this edge underpins the strategic activities described above and blocks competitors from even trying to copy BuildDirect. And it typically addresses a huge, established choke point in an industry.
Once you have such an advantage, it will usually let you decimate the competition, allowing you to sustain the kind of rapid growth that BuildDirect has sustained for more than a decade.
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