Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success by Michael Dalton Johnson

Author:Michael Dalton Johnson
Language: eng
Format: mobi
Publisher: McGraw-Hill Education
Published: 2012-05-03T14:00:00+00:00

The exponential acceleration of technology gives you new ways of marketing your service or product. Because of the rapid advance of technology, your marketing plan may be obsolete in six months.

Because of the ever-changing nature of technology, it is a good idea to employ, what I call, technical marketing nerds. These are usually young, tech-savvy people who know the nuts-and-bolts tricks for getting your marketing message out.

You know these guys and gals. (You may be one of them yourself.) They are the scary smart people in T-shirts, Levi’s, and scruffy running shoes. They have spent their young lives immersed in the changing technical world, and their understanding and mastery of it seems to come naturally.

The demand for such minds is great. Get your nerds early on—before they become millionaires on their own.

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