Publishing for Profit by Thomas Woll; Dominique Raccah

Author:Thomas Woll; Dominique Raccah
Language: eng
Format: epub
Publisher: Chicago Review Press
Published: 2014-02-10T16:00:00+00:00

9

Sales … and More Sales

If you’re like most independent publishers, sales and distribution issues, along with marketing matters, are at the top of your list of concerns. Most of you entered the world of publishing because you had an idea, not because you wanted to sell your books. So you’ve been somewhat familiar with the editorial side of the publishing world because it’s one in which you’ve taken an interest, whether as an author or publisher.

Now, however, you’re faced with the reality of the marketplace, where your books have to compete with thousands of others for the buyers’ time, for shelf space, and for media attention so that ultimately the consumer will know your books are available, will want to purchase them, and will be able to purchase them.

By now you’d better know how to sell and market your books.

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