Propaganda in the Information Age by MacLeod Alan;

Author:MacLeod, Alan;
Language: eng
Format: epub
Publisher: Taylor & Francis (CAM)
Published: 2019-03-05T16:00:00+00:00

But in this chapter I want to focus on a particular form of deflection propaganda: deflective source. This strategy falls within the third filter of Herman and Chomsky’s propaganda model: journalistic dependence on “legitimate” sources. The third filter notes that journalists are encouraged to seek out official and credible sources and to report what they say uncritically. This gives those deemed legitimate considerable power and influence.

Source deflection concerns the manipulation of source credibility, with a view to making the source of a given piece of information (and therefore the information itself) appear more credible than it is. In other words it is made to look like a legitimate or highly credible source when, if all the relevant information was available, it would be regarded by most reasonable people with scepticism. Dubious information can be made to seem as though it has high credibility if it is picked up, used or re-used in an intermediary source that enjoys high-perceived credibility. A great deal of routine political and administration information, whose actual sources may be highly partisan and deceptive, can enjoy higher perceived credibility when included in the coverage of mainstream news media. The strategy is amongst the oldest and most common of those routinely deployed by the intelligence community (the notion of deflective source propaganda is discussed in Jowett and O’Donnell, 2015).

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