Nimble Leader Volume I by Andrew Ortyn

Author:Andrew Ortyn
Language: eng
Format: epub
Publisher: Triumph Books
Published: 2015-05-20T16:00:00+00:00

If however, you manage these six variables at a level that is equal to the faith put in your leadership, your business will reap significant tangible benefits like…

• Strong growth in Operating Profit, and

• Literally rivers of CASH flowing into your company’s bank account from the sale of customer-valued products and services uniquely positioned to address very specific customer needs

• Investors lining up to put their CASH in your business because they believe they will reap a larger return on their investment (ROI) than if they parked their CASH in someone else’s bank account

• Lower cost of debt as bankers (formerly known as a conservative bunch) line up at your company doorstep with buckets of CASH – money resources – to support future expansion linked to an even greater capacity to serve specific customer needs

Like a tree planted by still waters, your business will grow and flourish.

A quantitative and facile understanding of the six variables and their relationship will help you make effective decisions quickly and with conviction.

When I (Drew) golf with my 18 year-old son, we often find ourselves with that five-foot putt to make par (forget birdie!). If we are…

• Familiar with the contour of the green,

• The lay of the grass,

• Whether the surface is hard or spongy due to level of rain,

• Whether or not it is windy outside,

• Whether or not we have worn our lucky charms that day,

• Whether or not we have PRACTICED our putting stroke over and over and over again on the practice green,

…our confidence in making that five foot putt is either high or low. If high, we stroke the ball boldly with the knowledge that we will make the putt and achieve par. If low, we stroke the ball with fear and trepidation! With fear and trepidation, we often “chicken out”, leaving the ball short of our objective. We were too timid to take a chance, did not have enough confidence in our skill to accomplish the task before us, the task right in front of our very eyes.

The same goes for the six variables: Market Position. Price. Volume. Mix. Cost. Operating Working Capital. They represent your Tools for Profit! Like the clubs in a golf bag, you need to make a choice as to which club – which tool or combination of tools – you will use depending on the circumstances to achieve your objective. You need to have confidence the tools will work. You need to have confidence in your ability and the ability of your team to deploy the tools to the maximum benefit for your business.

Since the business environment is always changing, the tools you used yesterday to achieve your objective may not be the appropriate tools for today or tomorrow. But – you need to make a choice, act on that choice, and take responsibility for the results.

Market Position is EVERYTHING! How you use Price, Volume, Mix, Cost and Operating Working Capital is all about putting Market Position into action!

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