Neuro Web Design: What Makes Them Click? (Voices That Matter) by Susan M. Weinschenk

Author:Susan M. Weinschenk [Weinschenk, Susan M.]
Language: eng
Format: mobi, epub
Publisher: Pearson Education
Published: 2009-03-29T14:00:00+00:00

One Small Step...

DO WE EVER make a decision or take an action that isn’t totally consistent with an existing persona or story we have? If the action is small (just a little different from the existing persona), it might be possible to convince us to take the action. Once we take that action, we actually will adjust our persona a little to fit. That means the next thing we are asked to do along those same lines will fit the new persona, and it will be easier to get us to take action.

If you ask someone to commit to something small first, then it will be easier to get a larger commitment from them later.

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