Media Logic(s) Revisited by Caja Thimm Mario Anastasiadis & Jessica Einspänner-Pflock

Author:Caja Thimm, Mario Anastasiadis & Jessica Einspänner-Pflock
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham

of the communication process (e.g., Rafaeli & Sudweeks, 1997),

of the perceptions of users. (e.g., Quiring, 2009, 901)

In this light, interactivity is (de)located in permanent communication processes, mainly driven by the users within technical systems. Hence, interactive perceptions are “disentangled between mode and medium” (Sidoni, 2013, 36).

Following our concept of interaction interdependencies , the notion of hybrid media technologies becomes vital. As noted by Svensson: “We are disciplined to self-negotiation […] by the gazes that our social media connections direct toward us” (Svensson, 2014, 352). Consequently, media content is selected and presented on different hybrid spaces in continuous interconnected actions. Furthermore, new action spaces are fluid and shaped by transactional communicative settings. Any conceptualization of media logic should further illuminate temporality in hybrid spaces of communication.The logic of media as a social force is not static; it has been changing over time, and continues to do so, as changes occur in the nature of organization, including funding and commercialism, technology , control and audiences . (Altheide & Snow, 1992, 467)

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