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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

Author:Chip Heath & Dan Heath [Heath, Chip & Heath, Dan] , Date: November 29, 2017 ,Views: 413

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

Author:Chip Heath & Dan Heath [Heath, Chip & Heath, Dan]
Language: eng
Format: epub
Tags: Motivational & Inspirational, Psychology, Business Communication, General, Self-Help, Social Psychology, Business & Economics
ISBN: 9781588365965
Google: Yfp79AAohiMC
Publisher: Random House Publishing Group
Published: 2007-01-02T00:00:00+00:00


CLINIC

Our Intuition Is Flawed,

but Who Wants to Believe That?

THE SITUATION: People often trust their intuition, but our intuition is flawed by identifiable biases. Still, most people feel pretty good about their intuition, and it’s hard to convince them otherwise. This is the uphill battle faced by psychologists who study decision-making. Pretend that you’re the editor of an introductory psychology textbook, and you’re looking at two competing ways of explaining the concept of “availability bias.”

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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath.epub


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