Lean Analytics: The Complete Guide to the Systematic Method for the Use of Data to Manage and Build a Better and Faster Startup Business by Cutting Costs and Adding Value to the Development Process by Josh Wright

Author:Josh Wright [Wright, Josh]
Language: eng
Format: epub, pdf
Published: 2020-03-25T18:30:00+00:00

Step 1 of the Lean Analytical Process: Understanding Your Project Type

Now that we have taken a look at some of the different parts of Lean Analytics, it is time to take a closer look at how the process works. These can help you to get started with the Lean Analytics stage for your business and ensure that you are getting the most out of Lean.

The first step that we are going to look at is understanding your business or your project type. How are you supposed to pick out the right metrics if you have no idea what kind of business or project type you are working on? You must really understand the project at hand so that you can choose a fantastic metric that can show you results.

There are six general business types that you can fit into, and they all will have metrics that are going to work best or matter the most, for each one. If you see that your business or project is on this list, your job will be simple. You just need to focus your attention on understanding the priorities of what needs to be measured. This can include in-depth external research.

However, if you have a business that is not on this list, this doesn’t mean you are out of luck and can’t do anything.

E-commerce

The first type of business is going to be e-commerce. These are growing like crazy right now as many customers are looking for the things they want to buy online more and more. And many companies find that they can make large profits by offering their products and services online to these customers. An e-commerce business is going to be any that has their customers buy from a web-based store. This could include businesses such as Expedia.com, Walmart.com, and more.

The strategy for this type of business is that you need to understand the customer relationship that you want. Does this mean that you are going to focus either on new customer acquisition or customer loyalty? You have to decide between these two because this is going to help with all the other decisions that you make with this type of business.

There are many metrics that you can choose to go with in an e-commerce business. Some of the typical ones that other companies have chosen in this industry include:

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