Introduction to Data Visualization & Storytelling: A Guide For The Data Scientist by Jose Berengueres & Ali Fenwick & Marybeth Sandell

Author:Jose Berengueres & Ali Fenwick & Marybeth Sandell [Berengueres, Jose]
Language: eng
Format: epub, pdf
Publisher: Stokes-Hamilton
Published: 2019-07-28T20:00:00+00:00

How to use

1. Draw a matrix format by rows

Write the market needs (Why people buy ovens)

Product functions (heat, boil...)

Technologies behind those functions (Magnetron, LCD...)

Basic science field supporting those technologies. (RF, IC)

2. Link concepts with arrows

Clarify

Seek deep truths

Use 5-Why root cause analysis, jobs-to-be-done theory

Once your product is clear and mapped out...

3. Innovate

Now that you have a clear picture of relationships between value, customer needs, costs and technology. You are in a better position to innovate using a variety of techniques such as:

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