Injecting Creative Thinking into Healthcare: Bringing Innovative Practice to Healthcare by Barry P. McMahon & Paul Coughlan

Author:Barry P. McMahon & Paul Coughlan
Format: pdf
Tags: The book sets out to inform a broad range of professionals working in medicine and healthcare about how creative thinking and design concepts can be used to innovate in providing an enhanced patient experience. It outlines these concepts as a primary means to identify, clarify and resolve some of the process improvement and enhancement challenges in healthcare delivery. It demonstrates by example how such challenges can be addressed, drawing on case examples from healthcare and other industries, and from the authorsâ•• own experiences as innovators and educators. It emphasises the value of learning in action. For the reader who already has a leaning towards novel approaches to addressing healthcare delivery challenges, it provides guidance on harnessing team inputs and engaging with a network of contributors. It is an ideal resource for all working in medicine and healthcare, from managers, nurses, doctors, administrators, executives and allied health professionals to medical engineers, medical physicists, medical scientists and medical product developers.FeaturesProvides a unique framework to conceptualise innovation in healthcare and medicine.Authored by an award-winning medical scientist and an established business school professor who have proven track-records with innovation in education settings and as entrepreneurs.Presents a clear interdisciplinary approach, complemented with practical case studies set in the context of the challenges facing healthcare delivery in the 21st century., creative thinking; innovation; medicine; technology; medical physics; design; hospitals; healthcare


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