Influence Science and Practice by Cialdini Robert B

Author:Cialdini, Robert B. [Cialdini, Robert B.]
Language: eng
Format: epub
Publisher: Prentice Hall
Published: 2009-08-19T14:00:00+00:00

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Malfunctioning Copier

Five minutes before the start of school on May 20, 1999, 15-year-old Thomas (“TJ”) Solomon opened fire on his classmates, shooting six of them before he was stopped by a heroic teacher. In struggling to comprehend the underlying causes, we must recognize the effect on him of the publicity surrounding a year-long string of similar incidents—first in Jonesboro, Arkansas, then in Springfield Oregon, then in Littleton, Colorado, and then, just two days earlier, in Taber, Alberta. As one of his friends declared in response to the question of why distraught students were suddenly turning murderous at school, “Kids like TJ are seeing it and hearing it all the time now. It’s like the new way out for them” (Cohen, 1999).

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