Immersive Technologies to Accelerate Innovation by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9781119887287
Published: 2021-11-22T00:00:00+00:00

4.4.2. Managing innovation projects in Time to Concept

The Time to Concept approach is particularly relevant in the context of an open innovation process in which the prescribers will develop the process for a company that does not master the technological domain in question. In this logic, the idea is that the technological experts have a very broad vision of the solution possibilities, but know little about the target company’s business and its constraints/needs. Conversely, the company has a very precise vision of what it considers its needs while ignoring the technological possibilities. Alone, the company will tend to imagine simplistic solutions and miss opportunities, while the experts may propose sophisticated but inadequate solutions. The originality of the approach is to solve this problem through the back and forth between the technology experts and the “field experts”. The technology experts start, on the basis of a brief survey of the company (and therefore limited knowledge) by conducting a creative divergent workshop aimed at developing several concepts of technological solutions that could be proposed to the company. By doing it this way, they are not blocked in their thinking by the needs identified by the company. This divergence is followed by the empathy stage. In concrete terms, the experts visit the company and discuss its problems. Following this visit, the experts consider that some of their proposals are not adequate, must be discarded or adjusted, and the whole is then presented and discussed with the company. This is the convergence stage. It is a question of presenting the company with innovative ideas for it and its market, and supposed to respond to a need even if it had not been identified by the company itself because it was not aware of the existing technical solutions. It should be noted that this does not preclude meeting the needs previously identified by the company. Convergence consists of elaborating/enriching/clarifying the most relevant concepts by having the experts and the company collaborate. It is also about choosing which concept will lead to a prototype. After that, the partners enter the prototyping/evaluation loop.

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