Ignore Everybody: and 39 Other Keys to Creativity by MacLeod Hugh

Author:MacLeod, Hugh [MacLeod, Hugh]
Language: eng
Format: mobi
ISBN: 9781101056943
Publisher: Portfolio
Published: 2009-06-10T16:00:00+00:00

18. Merit can be bought. Passion can’t.

The only people who can change the world are people who want to. And not everybody does.

HUMAN BEINGS HAVE THIS THING I CALL THE “Pissed Off Gene.” It’s that bit of our psyche that makes us utterly dissatisfied with our lot, no matter how kindly Fortune smiles upon us.

It’s there for a reason. Back in our early caveman days, being pissed off made us more likely to get off our butts, get out of the cave and into the tundra hunting woolly mammoth, so we’d have something to eat for supper. It’s a survival mechanism. Damn useful then, damn useful now.

It’s this same Pissed Off Gene that makes us want to create anything in the first place—drawings, violin sonatas, meat packing companies, Web sites. This same gene drove us to discover how to make a fire, the wheel, the bow and arrow, indoor plumbing, the personal computer, the list is endless.

Part of understanding the creative urge is understanding that it’s primal. Wanting to change the world is not a noble calling, it’s a primal calling.

We think we’re “Providing a superior integrated logistic system” or “Helping America to really taste Freshness.” In fact we’re just pissed off and want to get the hell out of the cave and kill the woolly mammoth.

Your business either lets you go hunt the woolly mammoth or it doesn’t. Of course, as with so many white-collar jobs these days, you might very well be offered a ton of money to sit in the corner-office cave and pretend that you’re hunting, even if you’re not, even if you’re just pushing pencils. That is sad. What’s even sadder is that you agreed to take the money.

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