How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers by Duistermaat Henneke

Author:Duistermaat, Henneke [Duistermaat, Henneke]
Language: eng
Format: epub
Publisher: Enchanting Marketing Ltd
Published: 2013-06-21T00:00:00+00:00

Imagine you coach small business owners. Your headline and bullet points might be:

Small-Business Consulting in Boston

Boost your revenues and profits with a simple marketing strategy

Create an action plan to stop feeling overwhelmed

Learn skills to manage your business more effectively

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Your second action for today:

Write down your favorite headlines on different sheets. Combine each of the headlines with three to five bullet points. See which set of headline plus bullet points you like most.

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Note: You’ve only used a few points from your list of benefits, problems, and features. Don’t worry. We’ll discuss what to do with the remainder in the next chapter.

You got halfway through this book.

How is it going?

Let me know if you have any questions or comments. You can contact me by email: [email protected]

I’d love to hear from you!

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