How to Write Clearly: Write with purpose, reach your reader and make your meaning crystal clear by Tom Albrighton

Author:Tom Albrighton [Albrighton, Tom]
Language: eng
Format: epub
Publisher: ABC Business Communications Ltd
Published: 2021-09-12T22:00:00+00:00

Before you try to tell the reader anything, talk about what they might be feeling now. This reassures them that their emotions are natural and appropriate, and that they don’t have to feel guilty for having them. It also shows that you understand them – or, at least, you’re trying to – and that you won’t just talk over their feelings.

The reader might never have named their feelings before, or even given them much conscious thought. But research shows that simply putting difficult feelings into words can help people feel better, even if nothing has really changed.[158] So by suggesting the right words for what they’re feeling, you can build empathy right from the start.

For example:

Many people find the whole idea of making a will upsetting. It reminds them of their own death, or of loved ones who have passed away. But however distressing it may be, everyone needs to plan for the future so their relatives can cope after they’ve gone.

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