Getting Everything You Can Out of All You've Got by Jay Abraham

Author:Jay Abraham
Language: eng
Format: epub
ISBN: 9780312284541
Publisher: St. Martin's Press

Action Steps

Start by making a list of products and services that complement, precede, or follow your product or service.

Then make a list of businesses that sell those products or services.

If you are employed in a career, your list should be of people or organizations that are, or have access to, the key decision makers in your life.

Next, contact those individuals or businesses and propose setting up a host-beneficiary relationship.

Don’t expect anyone to say yes immediately. Think of this as a process. Don’t try to slam-dunk a deal in just one communication, be it in person or by phone. A letter should precede and prepare a potential host-beneficiary partner for your call or visit.

After your initial letter, follow up with a call, then, if possible, a visit. Set up a logical, systematic progression of letter, call, visit, letter, call, visit, etc.

Compile numbers, facts, and logical reasoning, and present the irresistible factors that make saying yes to your proposal the only ultimate decision your potential partner can make.

Start out with the sincere belief that it’s only a matter of time before those you’re contacting become your strategic partners and start contributing to your wealth and success. Don’t wait until an agreement is signed to start contributing value to this relationship. Share ideas and give advice and recommendations each time you communicate.

While two to four relationships may not seem like a lot, even a small number of host-beneficiary relationships can produce impressive results. If you choose your partners wisely, you could actually improve business by 50 to 100 percent.

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