Get More Referrals Now! The Four Cornerstones That Turn Business Relationships Into Gold by Bill Cates

Author:Bill Cates
Language: eng
Format: mobi, epub
Tags: Contemporary Fiction, Contemporary, Marketing & Sales, Marketing, Business & Investing, Industries & Professions, Sales & Selling, Customer Service, Literature & Fiction
ISBN: 0071417753
Publisher: McGraw-Hill
Published: 2004-03-09T10:00:00+00:00

WHAT ABOUT MY “B” CLIENTS?

Of course, you don’t forget about your other clients, but you may have a different strategy for maintaining your relationships with them. In most cases, “B” clients have the ability to become “A” clients. You want to work with them in such a way that you help them evolve into “A” clients without taking time away from your current “A” clients. If you have a good relationship with your “Bs,” you can still show them your ideal client profile (for “As”) without insulting them.

Stop reading for a minute. Get out a piece of paper and start developing your ideal client profile. Even if you never formalize the profile in writing, this exercise will strengthen your ability to explore and brainstorm, and ensure you get the referrals that are best for your business.

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