Frame Innovation: Create New Thinking by Design (Design Thinking, Design Theory) by Kees Dorst

Author:Kees Dorst
Language: eng
Format: mobi
Tags: design, problem solving, business
ISBN: 9780262328852
Publisher: The MIT Press
Published: 2015-03-19T14:00:00+00:00

7 Futures

One of the ideas developed on the basis of the first frame was the need for a key clip. The designer noticed that the girls going to nightclubs have no pockets to keep their house keys and the keys for their bike lock. Keys end up being stashed in bras or other tight-fitting clothing. He designed a clip that can safely hold the keys and can also send a signal to the parents to let them know that the keys are in place—thus subtly alerting them when their daughter is on her bike back home. The most important feature of the key clip is its different communication settings. The girl would discuss with her parents which one to use, thus demonstrably taking responsibility for her own safety. The introduction of these could be part of a school program to begin a discussion on the issues of safety and responsibility.

The second frame, distance, stirs up an equally rich domain of possible solutions. Although there are many ways to overcome the relative isolation of the suburbs, what makes this a difficult problem is that the parents live in the suburbs because they have chosen a certain lifestyle; they may even have moved there because it is a safe and healthy environment to bring up a family. When their children go out into the city, this splendid isolation is broken, the wall between the city and the suburbs is breached, and big-city problems begin to enter their homes. Yet now that their kids are growing up, these parents will have to learn to engage with the city to some degree. The City of Eindhoven can achieve this engagement by inviting parents to look around the Stratums Eind area as it is now, and explain all the safety measures that are being taken. The council should also introduce some solutions that actually reduce risks. For example, evidence shows that most accidents happen when kids cycle through a red light, and people on bikes are most vulnerable to other violence when they have stopped for a traffic light. To avoid these situations and ease the flow of bike traffic, the traffic lights along the routes from the suburbs to the city could be programmed in “green waves,” visible through green and red LED lights on the side of the bike paths. While one is biking in the green zone, all traffic lights would be green. This measure also has the effect of causing people to cycle closer together, therefore increasing social safety. The city could also develop “bike stops” at Stratums Eind where kids who want to ride back to a specific suburb can gather and set off in groups (among friends, this could be supported by a smartphone app). The city could also take sophisticated measures to limit alcohol intake by encouraging other activities around Stratums Eind for which you need to be reasonably sober, such as urban sports. Event organizers use these clever tricks to manage crowds, and stimulating good behavior in this way really works.

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