Engagement in Professional Genres by Guinda Carmen Sancho;

Author:Guinda, Carmen Sancho;
Language: eng
Format: epub
Publisher: John Benjamins Publishing Co.
Published: 2019-04-12T14:59:01+00:00

As a consequence, due to embedded hyperlinking features and the multimodal (gestural and/or just verbal) encouragements of the researchers to the users to access other knowledge sources from the articles’ webpage, the videos cannot be efficiently used without those accompanying web sources. This also means that the embeddedness of the video in a hypermodal context urges users to engage with the article. The special and new characteristics of the genre triggers engagement in an unprecedented way.

The common generic configuration of the video articles includes generic moves in which the researchers are filmed in close up or medium shots as they introduce the main purpose(s) of their experiment (at the beginning of the video) and explain the possible implications (at the end of it) while maintaining eye contact with the viewer. When several researchers have worked together, then they either appear together on the screen and sometimes a staged interaction between them can occur, or they appear one after the other.

In these generic moves, the main higher-level actions are the staged interactions of the researchers with the viewer or an unseen interviewer, and sometimes with each other in cases where two researchers appear together on the screen. The central higher-level actions of the staged interactions with the viewers usually contain the following chains of lower-level actions minimal range of facial expressions, uninterrupted gaze at the viewer, minimal range of gestures, and monotonous on-screen speech utterances. The higher-level actions of the staged interactions with other researchers usually contain similar chains of lower-level actions, but these may appear as changes of postures and a wider range of gestures. In both cases, these higher-level actions are overlapping the frozen actions embedded in the computers, instruments and office furniture that can be seen in the background. All these actions contribute multimodally not only to communicating scientific knowledge but also to displaying several identity features of the researchers. These identity features are related to their identity as researchers and particular human beings alike with specific physiological traits, postural behaviour, gestures, speech patterns, and attire choice.

When such introductory or concluding generic moves are absent, animated sequences are used to introduce the video’s topic and its conclusive remarks, and these are accompanied by an off-screen narrator who is not always one of the researchers. The engagement with the viewer, although weaker, is maintained through the ‘you’ pronoun that is used to address the viewer directly.

In the middle part of the videos, the common generic configuration of the video articles includes generic moves that are supposed to show the protocol procedure step by step. The higher-level actions appearing in these generic moves are characterized by an increased modal density and they are represented by researchers’ object handling (apparatus setting and testing), and their work with the computer being performed in front of the camera. The usual chains of simultaneous or overlapping lower-level actions comprise: gestures, shifts in postures, explanatory or/and complementary off-screen speech utterances, and the researcher’s work in front of the camera displayed on the computer screen. As

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