Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions by Bill Cates

Author:Bill Cates [Cates, Bill]
Language: eng
Format: mobi, epub
Publisher: McGraw-Hill
Published: 2007-08-26T16:00:00+00:00

CREATE GOOD CONNECTIONS

One of the best ways to start getting referrals is to start giving referrals. Become a connector of people. Pay attention to products and services that you trust, and refer them to others. Become a resource center for everyone you know—especially your clients.

It amazes me that so many people who want referrals for their own businesses are not willing to give referrals to others. How are you going to create a culture of people giving you referrals if you’re not willing to do the same?

When you give referrals to others, make sure that the connections go through. Giving someone a name and phone number of a new resource is a nice gesture, but there is no benefit to either party unless they connect. Call the parties a few days later to make sure the connection has taken place. When you take a little extra time and energy to make good connections happen for others, they’ll do the same for you. Voilà! More referrals!

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