Digital Transformation and New Challenges by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783030439934
Publisher: Springer International Publishing

In accordance with the hierarchy of value provided to the client and on the metamodel basis, a digital products portfolio forming model was also created. A less formal name—Monetization strategy model. Understanding the value hierarchy for the consumer allows you to identify areas in which specific methods of content monetization are applied and where they are prohibited. Such hierarchical representation is necessary to obtain the maximum benefit for the developer’s company, preventing current and future losses from using the wrong strategy both on the company’s monetary and its non-monetary sides, be it the number of fans, market reputation, audience approval, etc. Figure 4 shows a simplified model for building a portfolio of digital products in accordance with the hierarchy of value. The additional explanation requires the use of junction elements. A direct connection of several elements to one and vice versa means OR, a connection Junction (and) means the simultaneous presence of both conditions; Junction (or) means XOR or “exclusive or”, as they say in programming, which means separation into different subcategories of a whole without intersecting them.

Fig. 4Model of digital product portfolio formation

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