Digital Social Research by Veltri Giuseppe A.;

Author:Veltri, Giuseppe A.; [Неизв.]
Language: eng
Format: epub
ISBN: 9781509529339
Publisher: John Wiley & Sons, Inc.
Published: 2019-12-23T00:00:00+00:00

In conclusion, the very concrete purpose of the experiment will shape the needed balance between internal and external validity. Exploring a fairly universal human experience (i.e., some very basic emotional reaction through visual stimuli for instance) it is very unlikely that college students will differ from other population groups and even from college students from other countries. In other situations, external validity will instead require having a broader sample in terms of representation of different sociodemographic segments.

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