Delight Your Customers by Steve Curtin

Author:Steve Curtin
Language: eng
Format: epub
Publisher: AMACOM Books
Published: 2013-08-14T16:00:00+00:00

Here’s another true story that illustrates return on enthusiasm (ROE).

CASE STUDY: ELEMENTARY SCHOOL ENTHUSIASM

Two little girls from a neighborhood elementary school stopped by a local office building to sell candy for a school fundraiser. Each of the girls was toting a rather large bag filled with boxes of candy. Several employees who had seen their school bus pull up gathered in the reception area to greet the girls. One girl was kind of shy and didn’t say two words. The other one, small but confident, was as memorable as any little salesperson you ever met.

The small girl introduced herself and her partner, mentioned the school they represented, and asked if anyone would like to buy candy for their fundraiser. One of the employees said, “I don’t have any money with me today, sorry.” Not missing a beat, the girl said, “We take checks!” That was sale number one as the woman made her selection and went for her checkbook.

Another employee said, “I’m on a diet and can’t eat candy.” The girl immediately said, “We take contributions!” and received a $5 bill. As others came up with excuses, the little girl enthusiastically overcame each objection.

She then turned to the last employee, who asked what she would win if she and her partner sold the most candy. Her face lit up as she answered, “I get to help the special children board their bus to go to camp!” The last employee bought $20 worth.

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