Customer-Driven Transformation by Oliver King

Author:Oliver King
Language: eng
Format: epub
Publisher: Kogan Page
Published: 2018-06-21T16:22:28+00:00

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A brilliant vision is one that understands what’s right for your business, your customers, your colleagues and your brand. It can’t just be a rewrite of your existing corporate vision, mission and values; rather, it describes where you think your company needs to be at some point in the future. It must represent a clear and actionable proposition that will motivate your colleagues to act and direct the experiences you want your customers to have.

This means you being informed and having fresh insight and ideas. To achieve this, work with four inputs that shape a service vision together:

an understanding of your customers and their worlds;

an understanding of your business, services, capabilities and operating model;

an understanding of your brand positioning and values;

a view on the future operating environment that your vision is a response to.

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