Creativity in the Imagination Age by S M A Moin

Author:S M A Moin
Language: eng
Format: epub
ISBN: 9783030986476
Publisher: Springer International Publishing

2.

How is innovation different from invention?

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Think about Apple and the two Steves: Steve Jobs and Steve Wozniak. Who is an inventor and who is an innovator, and why?

Categories of Innovation

Innovation can be seen from different perspectives, which makes its categorisation quite complex. Therefore, various criteria have been used to classify different kinds of innovation. This section provides a comprehensive account of different types of innovation, organising them under multiple categories. In so doing, we have used O’Sullivan and Dooley’s (2008, p. 5) definition of innovation as “the process of making changes” and have conceptualised these changes against six criteria. This has resulted in classifying innovation into 19 types under six categories: scale, medium, space, scope, strategic focus, and approach to innovation (Fig. 4.1).

Fig. 4.1Nineteen types of innovation classified into six categories

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