Content Strategy 101: Transform Technical Content into a Business Asset by Alan S. Pringle & Sarah S. O'Keefe

Author:Alan S. Pringle & Sarah S. O'Keefe [Pringle, Alan S.]
Language: eng
Format: mobi
ISBN: 0123456789
Publisher: Scriptorium Publishing Services, Inc.
Published: 2012-09-25T14:00:00+00:00

Ten or more writers

Four or more languages

More than 2,000 pages of content per language

Be careful using existing content as a starting point for your content model. The advantage is that you can build out a content model that supports everything you are currently doing. The disadvantage to this approach is that what you are currently doing may not be what you should be doing. Therefore, you need to take a hard look at the existing content and consider how well it meets your requirements. Also, think about how requirements might change in the future.

At the end of the content modeling phase, you will have a detailed document that describes the proposed content model and explains your decision to use (or not to use) a standard. You may want to include a flowchart or hierarchical tree diagram that explains the structure. The delivery medium is less important than the ideas conveyed.

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