Content Is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

Author:Jon Wuebben
Language: eng
Format: mobi, pdf
Tags: E-Commerce, General, Internet Marketing, Business & Economics, Sales & Selling
ISBN: 9781857885736
Publisher: Nicholas Brealey
Published: 2011-12-08T03:56:25+00:00

It basically comes down to putting your social media presence to work for your company, spending quality time with it every day, leveraging like crazy, and generally getting out there to gain maximum benefit. In many ways, your efforts start paying off exponentially when you do so. Why? People love to be a part of something big (and something social). With SMO, users are rewarded for both consuming and distributing content.

But let’s take each of the important tenets of SMO individually. There are a few solid rules to live by with social media optimization:

1. Create sharable content. To optimize a site for social media, you need to make your content shareable and increase the linkability of the content. So, you get a blog set up, you start producing some great content, and you want people to link to it. And you also want them to “Like” it on Facebook and tweet about it on Twitter. You can also write e-books, white papers, and the like, all of which will encourage sharing.

2. Make sharing and tagging easy. Add buttons to your posts like “Tweet this” and “Add to Delicious.” Make sure your posts include a list of relevant tags, suggest linking to your blog, and tag your pages on popular social bookmarking sites. Your people can post a short link to their profiles, embed a video, send out a tweet, or create a hashtag for a conversation. Whats a hashtag? It’s a special tag embedded in a tweet that helps you search for tweets that have a common topic. For example, if you search on #CONTENTISCURRENCY, you’ll get a list of tweets related to this book.

3. Proactively share content. With this rule, you want to proactively share content in many different ways. Creating slides to post on SlideShare or documents to share on Scribd, tweeting about your content or offering embeddable versions of it, and using RSS feeds to syndicate it are all great ideas. Proactively sharing even includes posting your content to social networking profiles or creating profiles on video-sharing sites.

4. Encourage the “mashup.” A “mashup” is material combined from multiple sources to create a new work. You need to let others use and share your content. Syndicating your content through RSS makes it easy for others to create mashups that can drive traffic or augment your content.

5. Be a resource for others, whether or not you benefit directly. It’s the old “give what you get” thing. Paying it forward. Being cool toward one another. Not always thinking of only yourself or your company. Essentially, you want to add value to users, including links to sites that you think would be helpful for them. People will notice your efforts, especially in the social space.

6. Build relationships with those who help the most. If certain individuals are rising to a level of influence in your community and helping you (without asking for anything in return), you should promote their content or develop a rating system. E-mail or call them and build a true friendship.

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