Complete Design Thinking Guide for Successful Professionals by Daniel Ling

Complete Design Thinking Guide for Successful Professionals by Daniel Ling

Author:Daniel Ling [Ling, Daniel]
Language: eng
Format: epub
ISBN: 9789810955649
Published: 2016-02-13T22:00:00+00:00


ACTIVITY

Create a persona or an empathy map of a particular person or segment that you are thinking of designing for.

EXAMPLE OF EMPATHY MAP

SUMMARY POINTS

1 — You need to cultivate your brain to keep thinking users first.

2 — You need to understand the 10 inherent needs of the users before designing any product/ service.

3 — There are 4 steps you need to take to empathise your user.

4 — It is important to take step to prepare and ask the right questions when interviewing a user.

5 — You can create a persona or an empathy map to understand the user—to find out their profile or their feedback on the topic respectively.



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