Celebrity Accents and Public Identity Construction by Emilia Di Martino;

Author:Emilia Di Martino;
Language: eng
Format: epub
Publisher: Taylor & Francis (CAM)
Published: 2019-03-15T00:00:00+00:00

4 Transportability of Geordie Indices

This chapter will focus on the commodification of Geordie. Awareness of regional dialects and the positive evaluative attitudes that accompany such awareness is often enacted in stylized performances of localness, in stylizations that have an interesting, complex effect on acts of identity. In the case at hand, thanks to Geordie acquiring a status of coolness and being commodified, more people may now be inserting Geordieisms (i.e. interpolations of Geordie fragments) into their speech and/or writing. Such ‘Geordie meanings’ have become detached from their original sources and turned into resources available for re-use, ready-made chunks of meaning to be invoked and inflected in many different ways in relation to the new local contexts in which they appear. Geordie fragments are picked up and re-used in other media contexts as well as in ordinary language use and become ‘quotables’ enjoyed in ‘cool’ stylizations, i.e. they become routines incorporated into other (both face-to-face and mediated) discourses for effect. Sometimes these former ‘vestiges’ of speech varieties, now transformed into performance routines, sweep across great distances thanks to the power of the media in disseminating innovation and trends. Coupland describes this phenomenon as ‘decontextualisation and transportability of performed speech’ (Coupland 2007: 171). The section that follows will refer to and analyse some advertising campaigns, TV comedy shows, books and essays to provide evidence for the phenomenon.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.