Business and Competitive Analysis: Effective Application of New and Classic Methods, 2/e by Craig S. Fleisher & Babette E. Bensoussan

Author:Craig S. Fleisher & Babette E. Bensoussan [Bensoussan, Babette E.]
Language: eng
Format: epub
Publisher: Pearson FT Press
Published: 2015-01-23T08:00:00+00:00

Weaknesses and Limitations

One of the primary criticisms of historiographical analysis is its perceived lack of objectivity. Much of the process involves the individual’s selection of facts designed to support subjective theories that are not easily amenable to testing through rigorous statistical analysis. In fact, many observers object to referring to the final product of historiographical analysis as theory and instead perceive it to be a close cousin to narrative. However, before dismissing historiographical analysis on this basis, you should consider the confidence that society places on scientific proof; perhaps the only difference between historiographical analysis and other perceptively more robust analyses is the quantification of uncertainty and subjectivity rather than its elimination.

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