Born to Win: Find Your Success Code by Zig Ziglar

Author:Zig Ziglar
Language: eng
Format: mobi, epub
Tags: business success, Psychology, inspiration for success, success code, General, Personal Success, Interpersonal Relations, Self-Help
ISBN: 9781613392324
Publisher: AudioInk
Published: 2011-04-05T00:00:00+00:00

Chapter Six

KNOWLEDGE GIVES YOU POWER

A simple fact about success is that it requires a lot of positive, personal motivation to achieve. The motivation is required to get you through the diffi culties and struggles that happen along the way. You can be sure that in any effort there will be unexpected, seemingly big setbacks on your journey. Many times these unexpected circumstances can be so discouraging you might even be tempted to give up on your goal or vision.

In my book Embrace the Struggle I state, “Getting knocked down in life is a given; getting up and moving forward is a choice.” That’s where knowledge comes in. Applied knowledge gives you the power to see past today’s challenges. This is why you have to feed your mind with the good, the clean, the pure, the powerful, and the positive. Having a positive attitude can make the difference between success and failure. Why? Well, I’m here to tell you! It’s because a positive attitude and personal motivation allow you to remain excited about what you are doing—no matter how difficult the challenges may be from day to day. Show me somebody who isn’t excited about what they are doing, and I’ll show you somebody who is going to be “cooked in the squat!”

What’s Exciting about Knowledge?

Have you ever considered what gets you excited? I know you probably get excited when somebody gives you a great gift or a big raise. You also probably get excited when you think of something you can do that will help you become even more successful. You probably get excited when your team gets a big win or you close a deal you’ve been working on for awhile. Maybe you get excited when you see a new opportunity and are in a great position to take advantage of it. I remember how excited I got at the opportunity to marry the Redhead. That was more than sixty-five years ago, and it was possibly the greatest opportunity I ever had! I think you will agree that recognizing new opportunities is a source of excitement and also one of the best ways to remain optimistic and confident about your future. But let me ask you a question. How can you improve your ability to recognize good, new opportunities?

The amazing thing about opportunity is that it is in front of us every day, but it may elude us if we are not careful. For many people, opportunity is difficult to see. Knowledge, properly applied and acted upon, is the key to lifting the veil and opening your eyes to the opportunity that is in front of you. The more knowledge you have about a subject, the better equipped you become to link your daily experience to new opportunity. This is true because the human mind is designed to file away information and then subconsciously produce connections between seemingly unrelated facts. If you haven’t been learning new things and filing away new information on a regular basis, your mind will have difficulty making connections to new opportunities.

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