A Handbook For the Productive Writer: 33 Ways You Can Finish What You Started by Bryan Collins

Author:Bryan Collins
Language: eng
Format: mobi
Publisher: Become a Writer Today
Published: 2014-08-21T22:00:00+00:00

Reduce, Remove and Simplify

Confession: I hate shopping for clothes. It’s time-consuming, draining and I’m terrible at it.

I never know what to buy and I always think there’s a better choice just around the corner.

One hot summer’s day, I had to buy a shirt and tie for a wedding. I spent several hours walking from suit shop to suit shop in Dublin and trying on clothes I didn’t like. I was sweaty, tired and about to give up my search and go home. Then, I decided to try an airy and quiet shop near the bus stop.

When I walked inside, the owner took one look at me and pulled out a chair.

“You look like a man who needs a seat,” he said. “How can I help you?”

I explained my predicament.

“I just don’t know what I want,” I said. “There’s so much out there.”

The owner of the suit shop asked what I liked and what I was looking for. Then, he laid out three shirts and three ties on the table for me to try on.

“Why only three?” I asked pointing to all the other suits and ties behind us.

“I never give a customer too much choice,” he said. “It makes decisions harder.”

He was right.

I found it much easier to pick from his three choices than the hundreds of other choices in the shop.

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