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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder & Yves Pigneur & Gregory Bernarda & Alan Smith

Author:Alexander Osterwalder & Yves Pigneur & Gregory Bernarda & Alan Smith [Osterwalder, Alexander] , Date: December 2, 2017 ,Views: 298

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder & Yves Pigneur & Gregory Bernarda & Alan Smith

Author:Alexander Osterwalder & Yves Pigneur & Gregory Bernarda & Alan Smith [Osterwalder, Alexander]
Language: eng
Format: mobi, azw3
ISBN: 9781118973103
Publisher: Wiley
Published: 2015-01-22T14:00:00+00:00


Decide which criteria are most important to you and your organization and select value propositions and business models accordingly during the design process. You need to prioritize among (hopefully attractive) alternatives, even if your customer is the final judge of your ideas later on in the process.

1

Brainstorm criteria.

Come up with as many criteria as you can to assess the attractiveness of your prototypes.

Use the following themes and criteria as an input for your own selection criteria.

Fit with Strategy

How the idea fits with the overall direction of the company



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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder & Yves Pigneur & Gregory Bernarda & Alan Smith.mobi
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder & Yves Pigneur & Gregory Bernarda & Alan Smith.azw3


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