The Thought Leadership Manual by Tim Prizeman
Author:Tim Prizeman
Language: eng
Format: mobi
ISBN: 9781784521738
Publisher: Panoma Press
Published: 2015-04-27T14:00:00+00:00
You may already have a very firm idea of the theme you want your thought leadership project to be about. If so, you can jump to stage 3: creating a powerful hypothesis – on page 126.
If not, I am going to introduce you to some great exercises to allow you and your team to identify areas of interest – both to you and your clients.
Great areas for thought leadership
Whichever technique you use in identifying your theme, great areas for thought leadership are those where:
• There are changes taking place rapidly and businesses are struggling to keep pace; and/or
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