The Student Newspaper Survival Guide by Rachele Kanigel

Author:Rachele Kanigel [Kanigel, Rachele]
Language: eng
Format: epub
Publisher: Wiley
Published: 2011-09-07T05:00:00+00:00

And they bring readers to your newspaper. Numerous studies have shown readers are more likely to read a story if it’s accompanied by a photo. In a landmark 1991 study, researchers from the Poynter Institute used Eye-Trac technology (a device that tracks eye movements) to monitor how readers read newspapers. They found:

Photos are usually the first thing readers see on a page, even before headlines.

Readers process photographs 75 percent of the time (as compared to 56 percent of the time for headlines and 25 percent of the time for text).

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