The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company by John Rossman

Author:John Rossman [Rossman, John]
Language: eng
Format: mobi
Published: 2014-05-20T14:00:00+00:00

The Regret Minimization Framework

One of my favorite Jeff concepts is the idea of the regret minimization framework. It was something he referred to every once in a while, especially when we were thinking big and preparing to do something that everyone thought was crazy . . . launching the third-party seller division, for instance.

Apparently, when Jeff decided he was going to quit his job and start a company that sold books online, his boss at D. E. Shaw advised him to think about it for 48 hours before making a final decision. So Jeff sat down and tried to find the right framework in which to make that kind of big decision. In typical Jeff Bezos long-term thinking manner, he referenced something he called his regret minimization framework. As he explained in a 2001 interview:

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