Reducing Tobacco-Related Cancer Incidence and Mortality by Erin Balogh

Author:Erin Balogh
Language: eng
Format: epub
Tags: ebook
Publisher: The National Academies Press
Published: 2013-12-11T00:00:00+00:00

Healton noted that when Legacy first launched its truth® campaign in 2000, 90 percent of youth said they got their health information from television. Now 90 percent of youth receive their health information from the Internet or similar venues. Consequently, the truth® campaign is in the process of a massive rebranding effort and will relaunch with a heavy focus on the Internet. Stevens pointed out that although young people are more likely to use the Internet, certain population groups, such as people who smoke and those with low incomes, tend to watch more television and suggested, “Whenever you can afford to do a television ad, it is still the most effective way to get your message out.”

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