MAGA Mindset: Making YOU and America Great Again by Mike Cernovich

Author:Mike Cernovich
Language: eng
Format: mobi
Publisher: Castalia House
Published: 2016-10-18T02:00:00+00:00

Part 2: Media

In the future, Donald Trump’s treatment of the media as well as the way he uses social media will be studied by everyone from marketers to political operatives running campaigns. More than any candidate who ever ran for office before, Trump has been able to “Trump the media” by keeping these two maxims in mind: Conflict is Attention and Attention is Influence.

It requires a deep familiarity with the power of the mass media to fully appreciate the impossible odds Trump has faced during his presidential campaign. He has been attacked by everyone from fraudulent newspaper pundits to the hoax-happy television media. And in order to understand how stacked the odds were against him, and how Trump has forced the media to tell the truth against its will, it is necessary to first take a look at just how bad, and how corrupt, the opinion-makers and journalists are.

The way the media programs the public, the way its opinion-makers make your opinions, is through programming your mindset. Mindset, which you’ll learn a lot more about in the next section, controls every area of your life.

A mindset is a set of assumptions, methods, or notations held by one or more people or groups of people that is so established that it creates a powerful incentive within these people or groups to continue to adopt or accept prior behaviors, choices, or tools.

—Mindset, from Infogalactic, the planetary knowledge core

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