Korean Communication, Media, and Culture by unknow

Author:unknow
Language: eng
Format: epub
ISBN: 9781498583336
Publisher: Lexington Books/Fortress Academic
Published: 2018-07-09T04:24:17+00:00

1. “South Korea,” AdAge September 15, 2003, accessed May 14, 2018, http://adage.com/article/adage-encyclopedia/south-korea/98887/

2. Kie-Hyuk Shin and In-Sup Shin, “American Influence on the Development of Advertising in Korea, 1896–2010,” Journal of Practical Research in Advertising and Public Relations 4, no. 2 (2011): 9.

3. Shin and Shin, “American Influence on the Development of Advertising in Korea, 1896–2010,” 10.

4. Shin and Shin, “American Influence on the Development of Advertising in Korea, 1896–2010,” 10.

5. Young-woon Kang, “Mobile Ad Spending in Korea Soar 36% on Year in 2016,” Pulse, March 7, 2017, accessed March 23, 2018, http://pulsenews.co.kr/view.php?sc=30800021&year=2017&no=156650.

6. Among the notable major advertising and related journals in English that we have checked for our bibliography are the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Interactive Advertising, Journal of Consumer Research, Journal of Marketing; Journal of Marketing Research, Journal of Retailing, Journal of the Academy of Marketing Science, Marketing Science, Communication Research. We have also searched several leading general communication journals: Journal of Communication, Human Communication Research, Journal of Broadcasting and Electronic Media, Journalism and Mass Communication Quarterly, Asian Journal of Communication, and International Journal of Communication.

7. Kyongseok Kim et al., “Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010,” Journal of Advertising 43 no. 3 (2014): 296–316; Hyoungkoo Khang et al., “A Retrospective on the State of International Advertising Research in Advertising, Communication, and Marketing Journals: 1963–2014,” International Journal of Advertising 35, no.3 (2016): 540–568.

8. Kie Hyuk Shin and In Sup Shin, Advertising in Korea, 5th ed. (Seoul: Communication Books, 2013).

9. Shin and Shin, “American Influence on the Development of Advertising in Korea, 1896–2010,” 10.

10. Michelle R. Nelson, Chang-Dae Ham, and Regina Ahn. “Knowledge Flows between Advertising and Other Disciplines: A Social Exchange Perspective,” Journal of Advertising 46, no. 2 (2017): 309–322.

11. Geert Hofstede, Gert Jan Hofstede, and Michael Minkov, Cultures and Organizations: Software of the Mind: Intercultural Cooperation and Its Importance for Survival (New York: McGraw-Hill, 2010).

12. Edward T. Hall, Beyond Culture (New York: Anchor Book, 1976).

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