Corporate Chanakya by Radhakrishnan Pillai

Author:Radhakrishnan Pillai [Pillai, Radhakrishnan]
Language: eng
Format: epub
Tags: Mobilism
Publisher: Jaico Books
Published: 2013-02-04T00:00:00+00:00

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Quality Control

There are two kinds of players in any sector — those who offer high quality at a high price, and those who offer low quality for a low price. A customer chooses between the two depending on his priority.

However, no one can compromise on quality when it comes to critical items like food, beverages, and medicines. Otherwise, it could prove fatal for the consumer.

Chanakya not only emphasised the importance of quality checks, but also set up government control methods in his day to ensure that quality of products did not suffer.

"For perishable goods, a retraction may be allowed with the restriction: It shall not be sold elsewhere'. In case of transgression of that, the fine is twenty-four panas or one-tenth of the goods." (3.15.7-8)

In the above verse, we see that only for perishable commodities Chanakya sets a policy that it has to be consumed within a particular region. He even defines the punishment if this is not followed.

How does one ensure high quality products and services in one's own organisation? Here are some tips:

• Understand The Meaning Of Quality

The meaning of quality changes from person to person and also from market to market. It differs completely from one segment to another. For example, a person who always used to wear torn clothes will consider even a second-hand but decent shirt as 'high quality'.

A person who is privileged to wear clean and good clothes will consider only a branded shirt or designer wear to be 'high quality'. So understand this mindset and your customer's requirements to define what quality means. Another example would be the exporters who send second-hand Indian clothes to poorer nations as against the domestic textile industry.

• Set Up Parameters

It is important to set up parameters to ensure quality before sending, or marketing, the produced goods and services. All well-known brands have quality control departments which monitor processes in their factories at each and every level, rather than just at the final stage.

No wonder then that these departments are called quality 'assurance' instead of quality 'control'. Each person at every stage of production is therefore responsible for guaranteeing the quality.

• Improving Continuously

The demand in the market is growing, the needs of the customers are changing. Hence, the definition of quality also changes from time to time. Understand this and improve accordingly.

In a shrinking world, it's better to pitch ahead and make products that reach global standards. Therefore, it pays to apply concepts like Total Quality Management (TQM), ISO certifications, etc, in your processes and systems. Above all, learn from your mistakes, accept customer feedback and adopt the same in the next level of improvement of your quality standards.

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