Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business by Malcolm Frank & Paul Roehrig & Ben Pring

Author:Malcolm Frank & Paul Roehrig & Ben Pring [Frank, Malcolm]
Language: eng
Format: mobi
ISBN: 9781118891667
Publisher: Wiley
Published: 2014-03-27T14:00:00+00:00

Chapter Nine

Don’t Be Evil 2.0: Earning—and Keeping—Trust in a Transparent World

Despite the many benefits we’ve covered in previous chapters, we’re only too aware that Code Halos have a potential dark side. These new models of commerce are ushering in questions on how organizations build and maintain trust, protect individuals’ privacy, and conduct themselves ethically. We are living in a time when technology is moving faster than legal and cultural constructs, and this is creating significant confusion and even fear.

Many people experience a sense of trepidation when it comes to the growing virtual economy. We hear a lot of comments such as “Yes, but . . .

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