Business and Management Practices in South Asia by Arijit Sikdar & Vijay Pereira

Author:Arijit Sikdar & Vijay Pereira
Language: eng
Format: epub
ISBN: 9789811313998
Publisher: Springer Singapore

Exhibit 4Digital marketing model for PakWheels

(Source Company data)

Despite launching all these services, a key hurdle of buying and selling car was the inability to find out the optimal price and quality of a used car. So in February 2015, PakWheels started work on developing “CarSure” (certification) to provide a comprehensive car inspection report for the benefit of the car buyers. This program has now been launched in three major cities and was bringing in good results. “What matters the most in our business is that you have a critical mass of buyers and sellers. We are not quite there yet in Pakistan, but we’re definitely on our way, and these loyal followers are our biggest assets, and we would do everything to keep them around.” Munj said assertively.

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