Business Research Methods and Statistics Using SPSS by Robert P. Burns & Richard Burns

Business Research Methods and Statistics Using SPSS by Robert P. Burns & Richard Burns

Author:Robert P. Burns & Richard Burns [Burns, Robert P.]
Language: eng
Format: epub, azw3
ISBN: 9781446241585
Publisher: SAGE Publications
Published: 2008-11-19T23:00:00+00:00


By the end of this chapter you will be able to:

1 Understand the rationale and assumptions underlying difference testing.

2 Understand the concept of the standard error of the difference.

3 Be able to apply the one sample t test.

4 Be able to distinguish between an independent and a related measures approach to testing differences between means.

5 Know when to use non-parametric alternatives.

6 Be able to carry out parametric and non-parametric tests for independent and related measures designs.

7 Know how to test for differences between proportions.

8 Be able to evaluate power and effect size for tests of difference.

9 Understand how to use SPSS to undertake tests of significant differences.



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