10 Steps to Successful Business Writing by Jack E. Appleman
Author:Jack E. Appleman
Language: eng
Format: epub
Tags: Personal & Professional Development
ISBN: 9781562864811
Publisher: Association for Talent Development
It’s unlikely that Bill’s first letter will appease Lauren, and there’s very little chance that she’ll purchase any more products from Bill’s company. The second one empathizes with Lauren’s circumstances as a businesswoman, expresses interest in her success, and commits the writer to an active role in solving the problem in a way that may satisfy all parties. Plus it sets a much warmer tone. That email could win Lauren over, or at least show her that Bill and others at the company care about the people who use their products. Notice that Bill does not get to the point right away. Instead, he begins by putting himself in the customer’s shoes.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Hit Refresh by Satya Nadella(8851)
The Compound Effect by Darren Hardy(8504)
Change Your Questions, Change Your Life by Marilee Adams(7371)
Nudge - Improving Decisions about Health, Wealth, and Happiness by Thaler Sunstein(7238)
The Black Swan by Nassim Nicholas Taleb(6761)
Deep Work by Cal Newport(6562)
Daring Greatly by Brene Brown(6221)
Rich Dad Poor Dad by Robert T. Kiyosaki(6174)
Principles: Life and Work by Ray Dalio(5955)
Man-made Catastrophes and Risk Information Concealment by Dmitry Chernov & Didier Sornette(5644)
Playing to Win_ How Strategy Really Works by A.G. Lafley & Roger L. Martin(5489)
Digital Minimalism by Cal Newport;(5388)
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert(5349)
The Myth of the Strong Leader by Archie Brown(5236)
The Slight Edge by Jeff Olson(5199)
Discipline Equals Freedom by Jocko Willink(5155)
The Motivation Myth by Jeff Haden(4997)
Stone's Rules by Roger Stone(4852)
The Laws of Human Nature by Robert Greene(4770)
