Your Religion Is False by Joel Grus
Author:Joel Grus
Language: eng
Format: mobi, epub
Tags: Atheism, Religion, Humor
ISBN: 9780982481806
Publisher: Brightwalton LLC
Published: 2009-06-01T04:00:00+00:00
Christianity and marketing
In short, whether your product actually has anything to do with religion or not, selling it as pro-Christian can be a valuable marketing tactic. (My publisher pushed really, really hard for this book to be titled "Prosper with the Light Sizzle of Jesus," and relented only after a series of ugly late-night shouting matches.) You are probably familiar with a number of Christian-only-in-a-marketing-sense successes:
"lose weight fast" diets based on papal edicts
Chuck Norris
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