Your Company Sucks: It's Time to Declare War on Yourself by Mark Stevens
Author:Mark Stevens
Language: eng
Format: mobi, pdf
Tags: Business
ISBN: 9781935618898
Publisher: BenBella Books, Inc.
Published: 2011-08-01T16:00:00+00:00
He replaced the dyes commonly used in the production of nail polish with pure pigments to provide a vastly superior appearance.
He tested the products on his own nails, rejecting the idea that such behavior was unbecoming in a CEO—and a male to boot. Revson knew that the “well-respected” rules trapped companies in the straits of mediocrity.
He would man the customer feedback phone lines, determined to hear for himself what women said about his products, engaging them in dialogue, and thus ensuring that none of his managers kept “bad news” from the boss. “The reason I talk to them,” Revson said of the customer calls, “is that they are the real boss.”
He vastly expanded the palette of product colors, recognizing that the ability to make his customers appear original and at the vanguard of fashion would be his most potent asset.
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