You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing by Chris Goward

Author:Chris Goward [Goward, Chris]
Language: eng
Format: mobi, pdf
Publisher: Sybex
Published: 2012-12-20T14:00:00+00:00

This new layout test includes several important changes that focus the content on the most relevant value-proposition statements. I’d recommend that the firm have a landing page like this for all the common services potential clients might search for, such as trusts, probate, and so on.

I would recommend testing more than just this one challenger against the control page, too. Testing only two pages at a time gives you some potential for learning and improvement, but it’s limited. This company could test plenty of other hypotheses to increase relevance. For example:

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